Weakness for Wheaties

Jim Kittilsby hustles down the empty aisles of the Parkland Piggly Wiggly supermarket on December 11, 1974, pushing a cart piled with Wheaties and Cheerios. He was a man on a mission: to stockpile as many groceries as he was able to in 7 minutes. Mr. Kittilsby had won a shopping spree sponsored by Shasta Beverage with his winning entry of 50 words or less extolling the virtues of Shasta's 14-flavor collection of sodas.

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