Lakewood and vicinity residents queued up for a bargain on August 4, 1960 - the 29 cent chicken feast in the Villa Plaza Shopping Center parking lot, 10500 Gravelly Lake Dr. S.W. Two-60 foot BBQ pits, possibly the largest known open-air pits, were set up in front of the Woolworth and J.C. Penney block of the shopping center to barbecue thousands of chicken legs and thighs. The one-day chicken bargain was staged by the Washington State Fryer Association to celebrate Villa Plaza's third anniversary. Villa Plaza was renamed the Lakewood Mall in 1989.
