Enthusiastic members of the newly formed (South) 38th Street Boosters Club wanted to let prospective customers know that they were ready to "talk turkey" (sales lingo meaning to "make a deal"), so they held a turkey derby in December of 1939. Members attempted to coax 30 turkeys to race to a feed bag at the end of a set course. At the event's conclusion, birds were to be given free to spectators.
